Case Study: How Opet Mobile App Enhances Customer Experience with Smart Features

Overview

Opet, a leading fuel and service station brand, has transformed its customer experience with an upgraded Opet Mobile App. By integrating contactless payment, smart automation, and personalized rewards, Opet simplifies transactions, enhances convenience, and boosts customer loyalty.

Challenge: Enhancing Convenience & Digitalization

Opet identified key customer pain points:

Long wait times at fuel stations
Unnecessary physical contact during transactions
A lack of seamless, digital experiences for car-related services

To address these, Opet launched an innovative mobile app with multiple smart features.

Solution: A Feature-Rich Digital Ecosystem

1. Ultrateslim: Hassle-Free Market Shopping

Customers can order groceries from Ultramarket and choose between:

Car delivery (without stepping out of the vehicle)
In-store pickup (contactless payment)

2. Opedo Voice Assistant for Hands-Free Navigation

Find frequently used services via voice commands
Navigate the Opet Mobile App faster

3. Ultratemiz: Smart, Contactless Car Cleaning

Opet introduced Ultratemiz stations where users can:

Find nearby car wash stations via the app
Purchase interior & exterior car cleaning services online
Start the car wash instantly by scanning a QR code

4. Contactless Payments: Fuel Up Without Leaving the Car

Mobile payment enables quick, secure fuel purchases
Reduces the need for cash or card transactions

5. License Plate-Based Rewards System

6. Digital Wallet for Fast & Secure Transactions

Store credit card details in the app
Make secure, one-click payments without a physical card

7. Smart Fuel Consumption Tracking

Monitor fuel type, consumption, and travel routes
Optimize fuel efficiency and expenses

8. Personalized Campaigns & Rewards

Receive customized offers & loyalty bonuses
Earn extra points on eligible purchases

9. Nearest Station Finder

Locate the closest Opet station based on your route
View station services & real-time updates

10. QR Code-Based Shopping Rewards

Scan a QR code at checkout in Opet markets
Collect points on every purchase

Results: A Seamless, Digital-First Customer Experience

Since launching these features, Opet has seen:

Faster Transactions: Mobile payments cut wait times by 40%
Higher Customer Engagement: Loyalty program participation increased by 30%
More Contactless Interactions: 60% of customers now use digital payments

Conclusion: Driving Customer Loyalty with Innovation

By focusing on digital convenience, automation, and rewards, Opet has successfully modernized the customer experience while reinforcing brand loyalty.

Read another Opet case study here: Case Study: YKD Akaryakıt & Opet – Optimizing Corporate Fuel Management